Coca Cola introduced zero-calorie,Coke Zero,and assured health conscious consumers that it tastes as good as the original.What does the company assure by doing this?

Question

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The company is assuring that their new product, Coke Zero, has a point-of-parity with the original product (Coca Cola), in that it has the same great taste but with zero calories. By assuring this, the company is trying to appeal to health conscious consumers who may have been hesitant to try a new product that they perceived to be too different from the original.

Coca Cola Introduced Zero-Calorie,Coke Zero,and Assured Health Conscious Consumers That