A social definition of marketing says ________.
A)effective marketing requires companies to remove intermediaries to achieve a closer connection with direct consumers
B)a company should focus exclusively on achieving high production efficiency,low costs,and mass distribution to facilitate the broadest possible access to the company's products
C)marketing is a societal process by which individuals and groups obtain what they need and want through creating,offering,and freely exchanging products and services of value with others
D)marketing is the process of extracting the maximum value from consumers to facilitate corporate growth
E)marketing is the process of aggressive selling and promotion to encourage the purchase of products that might otherwise be unsought by the consumer

Question

Quizplus · Accepted Answer

A social definition of marketing emphasizes the societal aspect of marketing where individuals and groups obtain what they need and want through creating, offering, and exchanging products and services of value with others. This definition recognizes that marketing is not just about companies selling their products to consumers, but it is a process that involves a social exchange between both parties.

A Social Definition of Marketing Says ________