During market segmentation analysis, the marketer identifies which segments present the greatest opportunity. These segments are called ________.
A) target markets
B) capital markets
C) tertiary markets
D) demographic markets
E) developing markets

Question

Quizplus · Accepted Answer

The segments that present the greatest opportunity are called target markets, which are the groups of customers that a company has decided to aim its marketing efforts towards in order to potentially turn them into loyal customers.

During Market Segmentation Analysis, the Marketer Identifies Which Segments Present