When Volvo runs ads suggesting that its cars are the safest that money can buy, it is trying to ________.
A) segment the market
B) provide a service
C) enter new a new market
D) develop brand loyalty
E) position its product

Question

Quizplus · Accepted Answer

Volvo is attempting to position its product as the safest option in the market. This is a common marketing strategy used to differentiate a product from others in the same category by highlighting unique features or benefits.

When Volvo Runs Ads Suggesting That Its Cars Are the Safest