In response to threats from such companies as AOL, Amazon.com, Yahoo!, eBay, E*TRADE, and dozens of others, established manufacturers and retailers became "brick-and-click" oriented by adding online services to their existing offerings. This process is known as ________.
A) reintermediation
B) disintermediation
C) retail transformation
D) e-collaboration
E) new-market synchronization

Question

Quizplus · Accepted Answer

Reintermediation refers to the process of adding intermediaries between the producer and the consumer in response to new technological advancements or changes in the market. In this case, established manufacturers and retailers added online services (intermediaries) to their existing offerings to compete with online companies, which can be considered a form of reintermediation. Disintermediation, on the other hand, refers to the removal of intermediaries, which is not applicable in this scenario. Retail transformation, e-collaboration, and new-market synchronization are not specific terms to describe this phenomenon.

In Response to Threats from Such Companies as AOL, Amazon