The ________ process consists of analyzing marketing opportunities, selecting target markets, designing marketing strategies, developing marketing programs, and managing the marketing effort.
A) marketing planning
B) strategic planning
C) market research
D) opportunity analysis
E) operational management

Question

Quizplus · Accepted Answer

The stated process is a classic definition of marketing planning, which involves analyzing different opportunities, selecting the most suitable market, designing strategies that would appeal to the target market, developing marketing programs that implement the chosen strategies, and managing the marketing effort to ensure adherence with set goals and objectives.

The ________ Process Consists of Analyzing Marketing Opportunities, Selecting Target