Asia Webnex Pte Ltd produced and marketed cameras.After considerable research and development,they developed a new digital camera that had an array of new features.Asia Webnex was so sure about the new offering that they even reduced their marketing budget.What sort of orientation does Asia Webnex have toward the marketplace?

Question

Quizplus · Accepted Answer

Asia Webnex's focus on improving their product with new features and their confidence in the product's success with reduced marketing efforts indicate a product orientation. This approach emphasizes the quality and innovation of the product itself, believing that a superior product will naturally attract customers.

Asia Webnex Pte Ltd Produced and Marketed Cameras