________ is based on the development, design, and implementation of marketing programs, processes, and activities that recognize their breadth and interdependencies.
A) Niche marketing
B) Holistic marketing
C) Relationship marketing
D) Supply chain marketing
E) Demand-centered marketing

Question

Quizplus · Accepted Answer

Holistic marketing is based on the development, design, and implementation of marketing programs, processes, and activities that recognize their breadth and interdependencies. It takes into account the entire marketing landscape, including internal and external factors, and focuses on creating a unified and seamless customer experience. Niche marketing and relationship marketing are narrower concepts that focus on specific target groups or building and maintaining customer relationships, respectively. Supply chain marketing and demand-centered marketing are more operationally focused and do not take into account the full scope of marketing activities.

________ Is Based on the Development, Design, and Implementation of Marketing