Tracy's is a chain of hair dressing salons for women. They use the television, magazines, radio, and newspapers to advertise their services. The owners ensure that all communication channels deliver a common message to prospective customers. Tracy's believes in ________.
A) internal marketing
B) integrated marketing
C) socially responsible marketing
D) global marketing
E) relationship marketing

Question

Quizplus · Accepted Answer

Tracy's is implementing integrated marketing by using multiple communication channels to deliver a consistent message about their services to potential customers.

Tracy's Is a Chain of Hair Dressing Salons for Women