Joanna owns a chain of fast-food joints. As the chain became more and more successful, she decided to contribute a share of her profits each year to support cancer research. This is an example of ________.
A) corporate community involvement
B) environmental marketing
C) cause-related marketing
D) benefit marketing
E) responsible marketing

Question

Quizplus · Accepted Answer

Joanna's contribution to cancer research is an example of cause-related marketing, as she is linking her business to a social cause.

Joanna Owns a Chain of Fast-Food Joints