According to Starbucks Chairman Howard Schultz,"We see a fundamental change in the way consumers buy their products and services … Consumers now commonly engage in a cultural audit of providers.People want to know your value and ethics demonstrated by how you treat employees,the community in which you operate.The implication for marketers is to strike the balance between profitability and social consciousness and sensitivity … It is not a program or a quarterly promotion,but rather a way of life.You have to integrate this level of social responsibility into your operation."
Discuss the concept of social responsibility marketing and how it impacts both companies and consumers.

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The Answer of According to Starbucks Chairman Howard Schultz,"We see a fundamental change in the way consumers buy their products and services … Consumers now commonly engage in a cultural audit of providers.People want to know your value and ethics demonstrated by how you treat employees,the community in which you operate.The implication for marketers is to strike the balance between profitability and social consciousness and sensitivity … It is not a program or a quarterly promotion,but rather a way of life.You have to integrate this level of social responsibility into your operation."
Discuss the concept of social responsibility marketing and how it impacts both companies and consumers.

According to Starbucks Chairman Howard Schultz,"We See a Fundamental Change