Modern marketing departments may be organized in a number of different,sometimes overlapping ways by ________.
A) function, brand, product group, customer, or matrix
B) design, brand, product, territory, or matrix
C) matrix, brand, function, geography, or customer
D) customer, brand, geography, or territory
E) function, geography, product or brand, market, or matrix
Correct Answer:
Verified
Q1: _ is the appointment of teams to
Q2: _ requires that everyone in the organization
Q3: The main advantage of a functional marketing
Q4: Increasing the effort to "think global" and
Q6: Several companies are now adding _ to
Q7: _ is studying "best practice companies" to
Q8: _ is working more closely with customers
Q9: _ is partnering with fewer but better
Q10: Determining the most profitable businesses and customers
Q11: A product-management organization makes sense if _.
A)
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