Social marketing programs designed to demotivate cigarette smoking or excessive consumption of alcohol are examples of ________.

Question

Quizplus · Accepted Answer

Behavioral campaigns aim to change specific behaviors, such as smoking or alcohol consumption, through social marketing programs. Cognitive campaigns focus on changing attitudes or beliefs, action campaigns emphasize an immediate call to action, and value campaigns promote values or principles.

Social Marketing Programs Designed to Demotivate Cigarette Smoking or Excessive