The four characteristics of a marketing audit are ________.

Question

Quizplus · Accepted Answer

The four characteristics of a marketing audit are comprehensive, systematic, independent, and periodic. A marketing audit is a thorough examination of a company's marketing strategies, objectives, and activities in order to identify strengths, weaknesses, opportunities, and threats. It is a tool used to evaluate a company's marketing performance and to make recommendations for improvement. A marketing audit should be comprehensive, meaning that it examines all aspects of the company's marketing efforts; systematic, meaning that it follows a logical process and is based on data and analysis; independent, meaning that it is conducted by someone who is not directly involved in the company's marketing operations; and periodic, meaning that it is done on a regular basis, such as annually or biannually.

The Four Characteristics of a Marketing Audit Are ________