Cadbury's "Sports for Schools" Promotion Offered Sports and Fitness Equipment

Cadbury's "Sports for Schools" promotion offered sports and fitness equipment for schools in exchange for tokens.The problem was,the public and media saw a perverse incentive for children to eat more chocolate,a product associated with obesity.Cadbury's problem can be best summarized as ________.

A) consumers did not value the cause Cadbury was promoting
B) cynical customers questioned the link between the product and the cause and saw the firm as self-serving and exploitive
C) consumers resented being sold an inferior product on the back of a cause-marketing program
D) all of the above
E) none of the above