International Companies Must Decide on How Much to Adapt Their

International companies must decide on how much to adapt their marketing strategy to local conditions.At one extreme are companies that use a globally standardized marketing mix worldwide.A standardized marketing mix includes ________.

A) a concentric strategy that includes the product, integrated marketing communications mix, and distribution strategy
B) standardization of the product, communication, and distribution channels, promising lowest costs
C) changes only to the product, keeping distribution channels and marketing communications consistent across countries
D) changing only the distribution channels to accommodate the host country
E) changes only to the product and communication message