Your firm has decided to enter the international market with your product called "Trema," a new pocket organizer/cell phone combination.In your discussions about the marketing plans,your CMO has decided that no changes will be necessary in either the marketing mix or product for export.What form of marketing strategy is the CMO advocating

Question

Quizplus · Accepted Answer

The CMO is advocating for a standardized marketing mix, which means that they believe the same marketing mix that has been successful in the domestic market will also work in the international market without any changes or adaptations. This approach assumes that cultural and other differences between markets are not significant enough to require customization of the product or marketing mix.

Your Firm Has Decided to Enter the International Market with Your