Your Firm Has Decided to Enter the International Market with Your

Your firm has decided to enter the international market with your product called "Trema," a new pocket organizer/cell phone combination.In your discussions about the marketing plans,your CMO has decided that your firm will use the same advertising program from the "home" market for the new foreign markets.Your CMO is advocating ________.

A) product adaptation
B) dual adaptation
C) straight extension
D) communication adaptation
E) none of the above