The new-product development process starts with the search for ________.

Question

Quizplus · Accepted Answer

The new-product development process typically begins with idea generation, which involves searching for and identifying new product ideas. This step is crucial for companies looking to innovate and introduce new products to the market. Option A, production efficiency, is not relevant to the initial stage of the new-product development process. Option B, products that can be improved upon, also comes later in the process, once potential ideas have been identified. Option C, overseas products, may be part of the idea generation process, but is too specific and narrow to be the only correct answer. Option E, strategy, is also important but is not the first step in the process of developing a new product.

The New-Product Development Process Starts with the Search for ________