Increasingly,new-product ideas arise from ________ that combines two product concepts or ideas to create a new offering,such as cereal bars,which combine cereal and snacking.

Question

Quizplus · Accepted Answer

Lateral marketing involves combining two different product concepts or ideas to create a new offering, such as cereal bars, which combine cereal and snacking.

Increasingly,new-Product Ideas Arise from ________ That Combines Two Product Concepts