Conjoint analysis is a method for deriving the utility values that consumers attach to varying levels of a product's attributes.

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Conjoint analysis is a widely used method for uncovering consumers' preferences for different product features. It involves presenting individuals with various product profiles that differ in terms of their attributes (such as price, design, quality, etc.) and asking them to rate the different options according to their perceived value or desirability. By analyzing the data obtained from these surveys, marketers can determine the relative importance of each attribute and estimate the ideal combination of features that will maximize customer satisfaction and loyalty. The resulting utility values can then be used to develop targeted marketing strategies and product designs that better meet consumers' needs and preferences.

Conjoint Analysis Is a Method for Deriving the Utility Values