One of the great advantages of direct marketing is the ability to test,under real marketplace conditions,different elements of an offer strategy.The response rate is only a part of the campaign's impact.What other factors are used to measure impact?

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The Answer of One of the great advantages of direct marketing is the ability to test,under real marketplace conditions,different elements of an offer strategy.The response rate is only a part of the campaign's impact.What other factors are used to measure impact?

One of the Great Advantages of Direct Marketing Is the Ability