The company's marketing mix includes such tools as coupons,cash refund offers,and premiums.These are examples of ________.

Question

Quizplus · Accepted Answer

Coupons, cash refund offers, and premiums are all consumer promotions, which are incentives offered to persuade consumers to buy a product or service. Salesman's tools are techniques used by salespeople to persuade customers, while trade promotions are incentives offered to retailers or wholesalers to encourage them to stock a product. The marketing mix is a broader concept that includes product, price, promotion, and place (distribution).

The Company's Marketing Mix Includes Such Tools as Coupons,cash Refund