John Maloney saw buyers as expecting one of four types of reward from a product.These include rational,social,ego satisfying,and ________.
A) exciting
B) functional
C) low costs
D) sensory
E) safety
Correct Answer:
Verified
Q23: _ channels consist of company salespeople contacting
Q24: Communicators use _ appeals such as fear,guilt,and
Q25: Personal communications channels derive their effectiveness through
Q26: The two-step flow of information challenges the
Q27: Personal influence carries especially great weight with
Q29: Creative strategies are how marketers translate their
Q30: The four common methods that companies use
Q31: _ is the specialized knowledge that the
Q32: Formulating the communications to achieve the desired
Q33: Nonpersonal channels are communications directed to more
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