Personal influence carries especially great weight with consumers in two situations.The first is with products that are expensive,risky,or purchased infrequently.The second is where the product ________.

Question

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Personal influence carries great weight when the product suggests something about the user's status or taste. This is because these products are often used to convey social standing or personal style, and people are more likely to seek the approval or opinions of others when making such purchases.

Personal Influence Carries Especially Great Weight with Consumers in Two