Many companies set promotion expenditures at a specified percentage of current or anticipated sales,or of the sales price.This method of budgeting is called ________.
A) objective-and-task method
B) percentage-of-sales method
C) affordable method
D) competitive parity method
E) none of the above
Correct Answer:
Verified
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Q39: A(n)_ appeal elaborates on a non-product-related benefit
Q40: Most of the recent growth of nonpersonal
Q41: Companies must consider several factors in developing
Q42: _ is/are the most effective tool at
Q44: Companies must allocate the marketing communications budget
Q45: Personal selling is the most effective tool
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Q47: Which of the following is NOT one
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