Marketing functions must be coordinated to ensure ________ among communications tools.

Question

Quizplus · Accepted Answer

Coordination among marketing functions is necessary to ensure substitutability among communications tools, meaning that each tool can be used to achieve the same goal and can be replaced by another tool if necessary. This allows for flexibility in the marketing strategy and ensures that resources are used efficiently. Significant costs, power, importance, and incremental costs are not necessarily factors that need to be coordinated among communications tools.

Marketing Functions Must Be Coordinated to Ensure ________ Among Communications