Communication tools vary in cost-effectiveness at different stages of buyer readiness.________ and publicity play the most important role in the awareness-building stage.
A) Direct marketing
B) Sales promotion
C) Advertising
D) Personal selling
E) "Buzz"
Correct Answer:
Verified
Q41: Companies must consider several factors in developing
Q42: _ is/are the most effective tool at
Q43: Many companies set promotion expenditures at a
Q44: Companies must allocate the marketing communications budget
Q45: Personal selling is the most effective tool
Q47: Which of the following is NOT one
Q48: A multiple media campaign deployed within a
Q49: Marketing functions must be coordinated to ensure
Q50: Sales promotions tools offer three distinctive benefits
Q51: In assessing the collective impact of an
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