Companies must consider several factors in developing their communications mix: the type of product market,consumer readiness to make a purchase,and stage in the product's life cycle.Also important is the company's market rank.

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Quizplus · Accepted Answer

Companies must indeed consider these factors when developing their communications mix in order to effectively reach and appeal to their target audience. Market rank is also an important consideration as it can affect the budget and resources available for communication efforts.

Companies Must Consider Several Factors in Developing Their Communications Mix