Communications-mix allocations vary between consumer and business markets.Consumer marketers tend to spend comparatively more on sales promotion and advertising; business marketers tend to spend comparatively more on ________.

Question

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Business marketers tend to spend comparatively more on personal selling, which involves direct interaction with potential customers through salespeople. This is because business purchases often involve larger sums of money and a more complex decision-making process, which requires a higher level of personal interaction and customized solutions.

Communications-Mix Allocations Vary Between Consumer and Business Markets