Producers of strong brands sometimes sell them to dealers only if the dealers will take some or all of the rest of the line.This practice is called full-line forcing or ________.

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Full-line forcing is also known as tying agreements, in which a manufacturer makes the sale of a popular product to a retailer contingent upon the purchase of less popular products from the manufacturer's line, essentially "forcing" the retailer to take the full line of products. This is often used as a strategy to increase sales of less popular products by tying them to the sale of more popular ones.

Producers of Strong Brands Sometimes Sell Them to Dealers Only