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As More Women Entered the Workforce and Were Unavailable to Avon's

Question 123

Multiple Choice

As more women entered the workforce and were unavailable to Avon's traditional door-to-door system for selling cosmetics,Avon ventured into selling its cosmetics in JCPenney.Avon revised its channel strategy due to ________.


A) presence of a gap between the traditional distribution system and costs/profit constraints forcing new distribution methods
B) presence of a gap between the traditional and the ideal system that would satisfy the target markets needs and desires
C) desire to open new markets
D) desire to lower costs
E) desire to increase profits

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