In deciding to take your product to market,one of the first considerations must be your channel or channels of distribution.If you decide to sell your product (a)in exclusive franchisee operations and (b)to mass distributors/retailers concurrently,to the same target market,this may lead to a ________.

Question

Quizplus · Accepted Answer

Selling through both exclusive franchisee operations and mass distributors/retailers to the same target market can lead to multichannel conflict, as different channels may compete against each other, causing issues in pricing, customer service, and brand consistency.

In Deciding to Take Your Product to Market,one of the First