Harley-Davidson's entry into the Web for their parts and accessory business called for them to "protect" their retailers by referring customers to the local Harley-Davidson dealer.One additional strategy available to firms wishing to protect their channels of distribution yet capitalize on Internet sales is ________.

Question

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Offering off-line partners higher commission rates would incentivize them to continue selling the products and not feel threatened by online sales. This would help protect the channels of distribution while still allowing the firm to benefit from Internet sales. Option A and E would not be effective in capitalizing on Internet sales, while option B could potentially harm relations with offline partners. Option D may not be feasible or desirable as it may lead to cannibalization of sales.

Harley-Davidson's Entry into the Web for Their Parts and Accessory