Starbucks coffee,Aveda shampoo,and BMW cars have been able to position themselves within their categories by combining quality,luxury,and premium prices with an intensely loyal customer base.These companies are employing a ________ strategy.

Question

Quizplus · Accepted Answer

These companies are using a product-quality leadership strategy, which emphasizes high-quality products and premium prices to target a segment of customers who value luxury and are willing to pay a premium for it. This strategy emphasizes building a strong brand reputation, customer loyalty, and long-term success rather than short-term profit maximization, survival, or market share maximization.

Starbucks Coffee,Aveda Shampoo,and BMW Cars Have Been Able to Position