Because a physical product does not exist,the ________ of the service provider are especially important.
A) characteristics
B) logos
C) physical facilities
D) brand images
E) colors
Correct Answer:
Verified
Q47: When initiating self-service technologies,some companies have found
Q48: Service offerings can be differentiated in many
Q49: Classes of services can be branded vertically
Q50: Top firms audit both their own and
Q51: Getting front-line employees to adopt _ and
Q53: Manufacturers of equipment all must provide product-support
Q54: Service marketers frequently complain about the difficulty
Q55: Services must consider developing a brand hierarchy
Q56: Sometimes companies achieve differentiation through the sheer
Q57: Services can be judged on customer importance
Unlock this Answer For Free Now!
View this answer and more for free by performing one of the following actions
Scan the QR code to install the App and get 2 free unlocks
Unlock quizzes for free by uploading documents