Brand personality is an important image dimension for services.

Name: Brand personality is an important image dimension for services.
Brand: Quizplus
Rating: 4.9 (57 reviews)

Question

Quizplus · Accepted Answer

Brand personality refers to the human characteristics associated with a brand, such as its tone of voice, values, and behavior. This dimension is especially important for services because customers are more likely to form emotional connections with service providers that have a strong brand personality.

Brand Personality Is an Important Image Dimension for Services