Developing brand strategies for a service brand requires special attention to choosing brand elements,establishing image dimensions,and devising the branding strategy.
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Q83: Service marketers have no problem in differentiating
Q84: All customers seek social exchange and affirmation
Q85: A service company can differentiate itself by
Q87: The company need not define the customer
Q89: Services must consider developing a brand hierarchy
Q90: Service contracts and extended warranties are examples
Q93: As companies collect,store,and use more information about
Q101: Services can be judged on customer importance
Q108: The three levels of differentiation for a
Q128: The appearance of physical facilities, equipment, personnel,
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