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Manufacturers of Equipment Must Provide Product-Support Services

Question 120

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Manufacturers of equipment must provide product-support services.Product-support services are becoming a major battleground for competitive advantages.Firms that provide high-quality service outperform their less-service-orientated competitors.In service support programs,customers generally have three specific worries.List these three worries and briefly explain each.

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Customers worry about: (1)the ...

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