Charles Schwab's best customers get their calls answered in 15 seconds; other customers can wait longer.This is best described as ________.

Question

Quizplus · Accepted Answer

Charles Schwab is implementing a service differentiation strategy where they are providing quicker and more personalized service to their most profitable customers. This is known as raising service levels to retain the patronage of profitable customers. It is a common strategy for businesses to focus on their most profitable customers in order to retain their business and increase their profitability.

Charles Schwab's Best Customers Get Their Calls Answered in 15