To provide the best support,a manufacturer must identify the services customers value most and their relative importance.Johnson Controls introduced services that extend beyond its climate control equipment and components business to manage integrated facilities by offering products and services that optimize energy use and improve comfort and security.This is an example of adding ________.

Question

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Johnson Controls is adding value-augmenting services by offering facilities management and energy optimization services in addition to their traditional business of supplying climate control equipment and components. This goes beyond just providing facilitating services or service contracts, and also includes services that enhance the overall value provided to customers. Life-cycle services and extended warranties are also important, but not relevant to this specific example.

To Provide the Best Support,a Manufacturer Must Identify the Services