McDonald's restaurants inside Super Wal-Marts and Starbucks inside Super Targets are examples of ________,whose main advantages are that the products can or may be convincingly positioned by virtue of the associated brands.

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Retail co-branding involves two or more retailers sharing one physical space and selling complementary products. In this case, McDonald's and Starbucks are partnering with Wal-Mart and Target respectively to take advantage of the foot traffic in their stores and the existing customer base. Co-branding refers to two separate brands coming together to offer a new product, which is not the case with McDonald's and Starbucks in Wal-Mart and Target. Cooperative marketing involves two or more companies coming together to promote a product or service, and ingredient branding involves promoting a specific ingredient within a product.

McDonald's Restaurants Inside Super Wal-Marts and Starbucks Inside Super Targets