As a marketing manager,you have decided to pursue new customers with your established products.Specifically,the new customers that you want are those who might use the product but do not at present.Which of the following strategies is recommended to pursue such a customer market
A) Market-penetration strategy
B) New-market segment strategy
C) Geographical-expansion strategy
D) Needs-assessment strategy
E) Consolidation strategy
Correct Answer:
Verified
Q26: Being a market leader is often a
Q27: Pushing for higher market share is less
Q28: One of the market leader strategies for
Q29: _ become market leaders through superior value
Q30: One approach to _ is to identify
Q32: Because the cost of buying higher market
Q33: Market leaders are constantly under attack from
Q34: Some market leaders have increased profitability by
Q35: _ defense involves occupying the most desirable
Q36: A firm that serves small market segments
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