________ become market leaders through superior value delivery of unmet-and maybe even unknown-consumer needs.

Question

Quizplus · Accepted Answer

Market-driving firms differentiate themselves by creating new market spaces and customer needs rather than just responding to existing ones. This requires a deep understanding of consumer needs and delivering superior value to meet those needs, often leading to market leadership. Creative marketers, anticipative marketers, and responsive marketers may also deliver value, but they are more focused on existing consumer needs and market trends. Reactive marketers are usually behind the curve and simply react to market changes rather than driving them.

________ Become Market Leaders Through Superior Value Delivery of Unmet-And