Because the cost of buying higher market share may far exceed its revenue value,a company should consider four factors before pursuing increased market share.These include all of the following EXCEPT ________.

Question

Quizplus · Accepted Answer

The four factors to consider before pursuing increased market share include the possibility of provoking antitrust action, economic cost, pursuing the wrong marketing-mix strategy, and the effect of increased market share on actual and perceived quality. The likelihood of generating an award-winning promotional campaign is not a relevant factor to consider when pursuing increased market share.

Because the Cost of Buying Higher Market Share May Far