Avon became a major cosmetics company by perfecting door-to-door selling instead of battling other cosmetic firms in conventional stores.This is an example of which of the following specific market challenger attack strategies

Question

Quizplus · Accepted Answer

Avon adopted a distribution innovation strategy by focusing on door-to-door selling, thereby bypassing conventional stores and their existing competitors. This allowed them to differentiate themselves in the market and reach customers in a unique way, without engaging in costly advertising or product development.

Avon Became a Major Cosmetics Company by Perfecting Door-To-Door Selling