When U.S.tobacco companies acknowledged the growing curbs on cigarette smoking and decided to move into new industries,such as beer,liquor,and soft drinks,they were employing a market broadening mobile defense.

Question

Quizplus · Accepted Answer

The strategy described is a diversification strategy, not a market broadening mobile defense. Diversification involves entering new industries or markets, while market broadening focuses on expanding within the existing market.

When UStobacco Companies Acknowledged the Growing Curbs on Cigarette Smoking and and Decided