When purchasing disposable surgical gowns, Mercy Hospital's vice president of purchasing analyzes whether the hospital should buy disposable gowns or reusable gowns. If the findings favor disposable gowns, then the operating-room administrator compares various competitors' products and prices and makes a choice. Surgeons influence the decision retroactively by reporting their satisfaction with the particular brand. In this situation, the surgeons perform the role of the ________.

Question

Quizplus · Accepted Answer

The surgeons in this situation are simply the users of the disposable surgical gowns. They do not initiate the decision to purchase them, nor do they act as the gatekeeper (controlling the flow of information). The vice president of purchasing acts as the decider, and the operating-room administrator acts as the buyer.

When Purchasing Disposable Surgical Gowns, Mercy Hospital's Vice President of Purchasing