A(n)________ is the person who offers informal advice or information about a specific product or product category,such as which of several brands is best or how a particular product may be used.

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An opinion leader is an individual who has an influence on the attitudes and behaviors of others. They are often seen as experts in a particular field or product category and offer advice and information to their peers. A reference group refers to a group of individuals that people compare themselves to, while the family of procreation refers to the family that an individual creates themselves. Social factors refer to any external factors that can influence a person's behavior, and the anchoring heuristic is a cognitive bias where people rely too heavily on the first piece of information they receive.

A(n)________ Is the Person Who Offers Informal Advice or Information