If a consumer is persuaded to buy a product by a message that requires little thought and is based on an association with a brand's positive consumption experiences from the past,the consumer used a ________ to arrive at this purchase decision.

Question

Quizplus · Accepted Answer

The description given matches the characteristics of the peripheral route of persuasion, which involves being influenced by superficial factors such as the reputation of the brand or the attractiveness of the message, without engaging in deep processing of the product's features or benefits.

If a Consumer Is Persuaded to Buy a Product by a Message